Client:
RSPCA Assured
RSPCA Assured approached us to create a series of presenter-led micro-documentaries to be shared online, revealing the truth behind farming practices. Presented by Kate Quilton, the host of Channel 4's "Food Unwrapped," we embarked on this series to tackle challenging questions such as what happens to male chicks in the egg industry.
Our online series, "Welly Vision," offers a ground-level perspective on life at higher welfare farms and explores the complexities of farming animals for food. Follow Kate Quilton—food journalist, campaigner, and "Food Unwrapped" presenter—as she visits RSPCA Assured certified farms to ask critical questions. The series has been a great success, and plans for the third episode are already underway.
#Welly Vision
THE MEDIA PLAN
Welly Vision was promoted with TV advertising from 5 November on Channel 4, Sky Max, Sky Showcase, Sky Atlantic, Food Network, More 4, Eden, HGTV as well as video-on-demand services. Peak spots included slots during Great British Bake Off: An Extra Slice. The TV ad featured highlights from both episodes one and two of the micro-documentary series. Further, the campaign was supported by full-page print ads in Sainsbury’s, Olive, Delicious, Foodism and BBC Good Food magazines, as well as social media ads and organic posts.
5.2m
Views across all platforms
1.8m
Press views across 5 major UK publications, including BBC Good
Food
152k
Web hits
Deliverables
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x 2 - 30-second TV Commercial
x 2 - 10 minuet presenter lead micro documentaries -
x 4 - 10-second YouTube bumper ads
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x 8 audience-specific ads for Meta (Instagram and Facebook)
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x 4 cut-down videos for Facebook and LinkedIn
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x 5 print articles
A massive thank you to everyone for a really fantastic couple of days shooting, Super organised, professional and it's so clear that you are genuinely interested in what we do and helping us tell our story.
Xenia Kingsley
Senior Marketing Manager
CONCEPT CREATION
FILM PRODUCTION
LOCATION FILMING
VIDEO EDITING
TV CASTING
ANIMATION
BRANDED DOCUMENTS
SOCIAL MEDIA
SERVICES