top of page
Client:
RSPCA Assured
RSPCA Assured requested a 30-second Christmas ad that highlighted the range of products certified by their accreditation scheme. The campaign aimed to boost awareness of the scheme and its associated products. Alongside the ad, the campaign featured facts about animal welfare and included TikTok recipe videos as well as print recipes. Working with Jaa as the media buyers this campaign achieved over 44 million views exceeded targets by 57%
#THE REASON THIS SEASON
Let’s talk about Numbers:
44
Million views across all platforms
57%
Increase in trust
76k
Web hits
Deliverables
-
30 second TV Commercial & skippable Youtube video
-
6 second Youtube bumper (non-skippable video ads that must be watched before a video can be viewed)
-
3x audience-specific ads for Meta (Instagram and Facebook)
-
1x Tiktok ad
-
4x “Reason to believe” farmer videos for Facebook and Linkedin
-
3x TikTok recipe videos
-
2x press releases (1x consumer, 1x trade)
-
Organic social posts
There are loads of wonderful feedback and some really positive results. Huge merry Christmasses all around to the team, and thanks again for bringing the 2S magic to RSPCA Assured this year!
Xenia Kingsley
Senior Marketing Manager
bottom of page