We started working with the Macmillan legacy team to create a direct response TV advert with the aim to encourage viewers to take advantage of Macmillan's free will service, and to encourage those who do to leave a gift in their will to help Macmillan continue the great work they do. 

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Our challenge was to make the ad relatable to a wide audience as this TV ad was being shown nationwide across a broad demographic. We focused on everyday encounters to mirror the message 'make your mark'.