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Client:
RSPCA Assured
# SEASONAL FEASTS
The Brief
RSPCA Assured wanted to make higher-welfare food the star of summer BBQs—showing shoppers that great taste and better animal welfare go hand in hand.
The Treatment
We fired up a vibrant multimedia campaign that brought the season’s flavours to life. From TikTok recipe videos that made mouths water to featured print recipes in Tesco's Good Food magazine, we made sure audiences had everything they needed for the ultimate BBQ spread.
To take it further, we rolled out eye-catching OOH ads and print placements, ensuring RSPCA Assured stayed top of mind at every summer shop.
See below for results.
Let’s talk about Numbers:
22m
Impressions
1.7m
people reached in OOH
17.8%
Campiagn reach
Deliverables
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30 second TV Commercial & skippable Youtube video
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6 second Youtube bumper (non-skippable video ads that must be watched before a video can be viewed)
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3x audience-specific ads for Meta (Instagram and Facebook)
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1x Tiktok ad
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3x TikTok recipe videos
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2x press releases (1x consumer, 1x trade)
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Organic social posts
SOME MORE FROM THE SERIES
Another great campiagn and some spectacular results for the BBQ campaign
Xenia Kingsley
Senior Marketing Manager
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